The logo is brown and yellow and the “M’s” have clock hands with in them to represent steam punk, the sacred geometry center piece represents the Mechanism, the Old English font and sacred geometry glow backround that represent lace give it a Victorian vibe.
My goal was to incorporate Carmens Victorian influences while also representing Steampunk through a creative and original way. The sacred geometry within the logo is a popular artwork style and sacred meaning that many “Mechanism” customers find interest in. These type of customers would be found at places like Lightning and Bottle, Temple of Visions, and watching performances of Lucent Dossier amongst other similar gatherings.
Lightning in a Bottle
(I will post a PDF of the Branding when I am able to properly load it.)